Example apparatus disclosed herein are to cause meter software to be provided to a compute device, the meter software executable by the compute device to monitor use of the compute device associated with presentation of media. Disclosed example solutions are also to collect demographic data of a user associated with the compute device, the demographic data collected from a source different from the compute device. Disclosed example solutions are further to obtain meter data from the compute device, the meter data generated by the meter software, and associate the meter data with the demographic data.