Personalized content delivery in a broadband network for an end-user includes a plurality of intelligent edge nodes deployed in the broadband network. Each of the plurality of intelligent edge nodes is capable of computing dynamic scores with respect to any content delivered to a corresponding end-user device connected in the broadband network. Based on a set of preference data, at least one query may be received from at least one authorized user and a corresponding response may be generated based on the preference data and the computed dynamic scores The at least one authorized user analyses the response and tag relevant content to be personalized for the end user. The at least one authorized user thereafter activates a functionality over a UI/UX interface that facilitates the end-user to access the personalized content.