A computing entity identifies media streams based at least in part on user profile information corresponding to a user and monitors corresponding stream information. An audio/video device is providing a first media stream for user consumption. Based at least in part on the user profile information, the computing entity determines an interest score for each media stream and, responsive to determining, based at least in part on an analysis of the interest score corresponding to a second media stream and the interest score corresponding to the first media stream, that the interest score corresponding to the second media stream satisfies a configurable criteria, analyzes one or more attributes of the first media stream to determine if the first media stream is eligible for a switch trigger. Responsive to determining that the first media stream is eligible for a switch trigger, the computing entity identifies a stream switch trigger.