A handle applicator includes controller that receives signals concerning marks on an endless band. The controller controls a contact body to be between a release position, in which a handle applicator is freely driven and a drawing position, in which the contact body contacts the endless band of material prior to its being cut to form the handle. The contact body moves along a continuum of positions between the release position and the drawing position based on actual position data indicative of actual positions of position markings on the handle.