An image processing apparatus obtains one or plurality of images based on capturing by one or plurality of image capturing apparatuses, obtains information related to a virtual object, and generates a two-dimensional image including the virtual object, based on the one or plurality of obtained images and the obtained information related to the virtual object. The image processing apparatus generates the two-dimensional image by determining color information of the virtual object based on color information of a real object included in the one or plurality of images.