A driveway reflector holder and installation tool assembly includes a reflector holder and an installation tool removably receivable in the reflector holder. The reflector holder includes a hollow sleeve body, a washer disposed on an upper end of the hollow sleeve body, and at least one retention feature disposed on the hollow sleeve body. The installation tool includes an elongated body, a head, and a tapered tip. The installation tool is configured to extend through the hollow sleeve body of the reflector holder with the head being positioned above the upper end of the hollow sleeve body and the tapered tip being positioned below the lower end of the hollow sleeve body. The installation tool is configured to be driven to insert the at least one reflector holder into a ground surface and then be removed from the at least one reflector holder.