A method for transmitting a message between a first electronic device of a first user and a second electronic device of a second user via a timepiece includes: creating the message to be transmitted by the first electronic device; storing the created message on a remote server and/or in the first electronic device as digital message data; generating a digital graphic representation for the transmission of the message by the remote server and/or by the first electronic device; building a figurative representation pertaining to the digital graphic representation for the transmission of the message on all or a portion of the timepiece by a visual element building device controlled by the server; and transmitting the message by the second electronic device from a digital figurative representation emanating from the capture of the figurative representation included on all or a portion of the timepiece, by this second electronic device.