A system and method for visualizing process information in industrial process applications, wherein the process information is comprised in data objects related to process elements and data objects are represented as visualized data objects according to pre-defined visualization styles, and wherein a data object is representable by a plurality of different visualization styles, includes running a visualization application for visualizing the process information, selecting a visualization style for a data object during run time of the visualization application, and applying the visualization style according to the selection during run time of the visualization application.