Disclosed are an image matching method and apparatus. The image matching method is inclusive of steps of obtaining a panoramic image of at least one subspace in a 3D space and a 2D image of the 3D space; acquiring a 2D image of the at least one subspace in the 3D space; performing 3D reconstruction on the panoramic image of the at least one subspace, and procuring a projection image corresponding to the panoramic image of the at least one subspace; and attaining a matching relationship between the panoramic image of the at least one subspace and the 2D image of the at least one subspace, and establishing an association relationship between the panoramic image of the at least one subspace and the 2D image of the at least one subspace between which the matching relationship has been generated.