A mobile computing device can operate as a user device or a service provider device for a network-based service. The mobile computing device can transmit location data to a network system to aid in the network system's management of the network-based service. The mobile computing device can dynamically adjust the location data transmission rate at which location data is transmitted to the network system based on various parameters, including one or more of: a power status, information related to the network-based service, network connectivity metrics, and the like. By dynamically adjusting the location data transmission rate based one or more of these parameters, the mobile computing device can conserve battery power without adversely affecting the provisioning of the network-based service.