A hologram display system is disclosed. An example system includes a hologram apparatus including a sheet folded along preformed creases into a frustum structure configured to be actuated between a compressed state and an uncompressed state. The frustum structure has a base section and a top section connected by four side sections. The system also includes instructions stored in a memory of a consumer device, which when executed, cause a processor of the consumer device to display, on a screen of the consumer device, holographic interactive content that is related to the hologram apparatus, detect interaction with at least one of the holographic interactive content or the hologram apparatus after the hologram apparatus is placed on the screen of the consumer device, and change the display of at least a portion of the holographic interactive content based on the detected interaction.