A display assembly includes a display device, a first clamping plate and a second clamping plate. The display apparatus has at least one display area, and the first clamping plate and the second clamping plate are disposed on two opposite sides of the display device in a thickness direction thereof. At least one of the first clamping plate and the second clamping plate is located on at least one light-emitting side of the display device, and in a clamping plate located on a light-emitting side of the display device, at least a partial region of a portion covering an active area of the display device is in a transparent state. The display device includes a double-sided display module including a first display module and a second display module that are arranged back to back and an encapsulation housing configured to fix the first display module and the second display module.