Methods, systems, apparatuses, and computer program products are described for providing content recommendations to a requestor. In implementations, user event records associated with media items and content types may be stored, for instance, in an event catalog. A set of user scores may be generated based on a user-content score model and the user event records, where each generated user score represents an affinity between a user and a corresponding content type of the plurality of content types. A set of title scores may also be generated for a media item based on a title-content score model, where each generated title score represents an affinity between the media item and a corresponding content type. In response to a request, the sets of scores may be combined to generate a set of content recommendations to provide to the requestor.