An information processing apparatus displays a main screen image including a main content, displays a sub-screen image including a sub-content of a kind different from a kind of the main content in a time period same as the main screen image, receives a switchover manipulation from a mode in which a manipulation for the main screen image is received over to a mode in which a manipulation for the sub-screen image is received, and displays the sub-screen image in an emphasized manner when a switchover to the mode in which the manipulation for the sub-screen image is received is performed.