A media recommendation for a target item is provided while media information is displayed through an information display interface that includes detailed information of the target item when a display position of the media information meets a preset condition. A dynamic effect is displayed that the target item moves from the media information to a preset position in the detailed information while displaying the detailed information. The dynamic display of the target item enriches display of the target item to attract users' attention and focus, thereby improving the recommendation effect of the target item.