- Patent Title: Automated method for causing ad content that has not yet appeared in a viewport of a browser window to be displayed within a web content page and selectively allowing the ad content to linger in view for a predetermined minimum amount of time during viewing of the web content page
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Application No.: US18134848Application Date: 2023-04-14
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Publication No.: US11954711B2Publication Date: 2024-04-09
- Inventor: Igor Tchibirev , Brad Krassner
- Applicant: Rich Media Club, LLC
- Applicant Address: US UT Salt Lake City
- Assignee: RICH MEDIA CLUB, LLC
- Current Assignee: RICH MEDIA CLUB, LLC
- Current Assignee Address: US UT Salt Lake City
- Agency: Panitch Schwarze Belisario & Nadel LLP
- The original application number of the division: US17964485 2022.10.12
- Main IPC: G06Q30/0241
- IPC: G06Q30/0241 ; G06Q30/0272
Abstract:
As a viewer views and scrolls down a web content page in a browser window of a web browser, ad content for a particular ad placement area of the web content page that has been rendered and has not yet appeared in a viewport of the browser window is moved to a fixed position in the viewport. The ad content remains in this fixed ad placement area for a predetermined time period, thereby lingering in the viewport despite any scrolling of the web content page.
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