The present invention provides a novel approach to matching personality traits, as determined through observational or self-assessment reporting in combination with specific loci and identifiable variations within an individual's nucleotide sequence in the form of SNPs. The present invention further utilizes an individual's cyber footprint, in combination with SNPs and traditional assessment and self-assessment techniques, to define a testing and reinforcement mechanism for strengthening the interdependence and accuracy of each type of reporting in order to bolster the reliability of each alone and in combination.