Invention Grant
- Patent Title: Systems and methods for client-based addressable advertising
-
Application No.: US16940956Application Date: 2020-07-28
-
Publication No.: US11956489B2Publication Date: 2024-04-09
- Inventor: Seth Haberman , Gerrit Niemeijer , Alex Jansen , Erik van de Pol
- Applicant: TIVO CORPORATION
- Applicant Address: US CA San Jose
- Assignee: TIVO CORPORATION
- Current Assignee: TIVO CORPORATION
- Current Assignee Address: US CA San Jose
- Agency: HALEY GUILIANO LLP
- Main IPC: H04N21/262
- IPC: H04N21/262 ; H04N21/2543 ; H04N21/433 ; H04N21/438 ; H04N21/6543 ; H04N21/81 ; H04N21/845
Abstract:
In accordance with the present invention, systems and methods that allow a television broadcast facility or a headend to insert in-band messages, where the inserted message allow receivers to switch to, insert, or otherwise show addressable advertisements to its viewers.
Public/Granted literature
- US20210176514A1 SYSTEMS AND METHODS FOR CLIENT-BASED ADDRESSABLE ADVERTISING Public/Granted day:2021-06-10
Information query
