Invention Grant
- Patent Title: Systems and methods for client-based addressable advertising
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Application No.: US17138745Application Date: 2020-12-30
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Publication No.: US11956490B2Publication Date: 2024-04-09
- Inventor: Seth Haberman , Gerrit Niemeijer , Alex Jansen , Erik van de Pol
- Applicant: TIVO CORPORATION
- Applicant Address: US CA San Jose
- Assignee: TiVo Corporation
- Current Assignee: TiVo Corporation
- Current Assignee Address: US CA San Jose
- Agency: Haley Guiliano LLP
- Main IPC: H04N21/262
- IPC: H04N21/262 ; H04N21/2543 ; H04N21/433 ; H04N21/438 ; H04N21/6543 ; H04N21/81 ; H04N21/845
Abstract:
In accordance with the present invention, systems and methods that allow a television broadcast facility or a headend to insert in-band messages, where the inserted message allow receivers to switch to, insert, or otherwise show addressable advertisements to its viewers.
Public/Granted literature
- US20210127155A1 SYSTEMS AND METHODS FOR CLIENT-BASED ADDRESSABLE ADVERTISING Public/Granted day:2021-04-29
Information query
