A loading aid device for a stick magazine (2) includes a holder part (1) for inserting the stick magazine, a feed part (13) held on the holder part for displaceable guidance of cartridge(s) (8) to be loaded, a thrust piece (14) which is adjustable between passive and active positions in order to push down the magazine feed (11) together with cartridges possibly already located in the receiving space (9) of the stick magazine and to free up a front free space in a front region of the receiving space, and a pusher (16) which is adjustable between a feed position and a push-in position for pushing one of the cartridges to be loaded into a rear free space which can be freed up during pulling back of the thrust piece from the active position in the direction of the passive position in a rear region of the receiving space.