A device implementing the subject system may include at least one processor configured to obtain a first preference profile corresponding to a first user, a second preference profile corresponding to a second user, and a group preference profile corresponding to a user group that includes the first and second users. The at least one processor may be further configured to generate an aggregate preference profile based at least in part on the first preference profile, the second preference profile, and the group preference profile and to identify content items based at least in part on the aggregate preference profile. The at least one processor may be further configured to rank the content items and provide, for display on a content output device, at least one indication of at least one of the ranked content items as a recommendation for the user group.