A method for operating a motor vehicle in the event of an unavoidable collision with a collision object, in particular another vehicle. Environment data relating to the collision object are determined by an environment sensor device including at least one environment sensor and are evaluated to determine at least one driving intervention information for reducing the consequences of a collision. The motor vehicle is automatically guided in accordance with the driving intervention information, and the evaluation of the environment data is carried out together with structural information of the own motor vehicle describing the vehicle structure, in particular including elements absorbing collision energy of the motor vehicle, in such a way that a changed collision point maximizing the deformation energy absorbed by the vehicle structure and to be produced by the driving intervention information is determined when the driving intervention information is determined.