An image forming apparatus includes: a transport unit that transports a recording medium whose image formation surface has electric conductivity; a transfer unit that makes contact with the image formation surface of the recording medium transported by the transport unit and transfers an image formed with particles onto the image formation surface by an electric field formed between the transfer unit and the image formation surface; and a support unit that has electric conductivity, supports the recording medium so as to be conductive with the image formation surface of the recording medium, and is transported to the transfer unit together with the recording medium by the transport unit.