Techniques for context-based display of content and alert based on distance on a multi-display system are described. For instance, the described techniques can be implemented to determine a device context based on one or more of a first instance of media content displayed on a first display device positioned at a first surface of a client device or an environment in which the client device is positioned. Based on the device context, the described techniques enable output of a second instance of media content via a second display device positioned at a second surface of the client device.