An analytics module included in a processing system receives performance feedback related to a broadcast media item. The performance feedback includes metadata associated with the feedback. Based on the metadata, the analytics module distinguishes between first performance feedback provided by automated programs and second performance feedback provided by valid users. The second performance feedback is transmitted to a media proposal server, but the first performance feedback is not. The media proposal server determines, based on the second performance feedback, that the broadcast media item is to be replaced by a replacement broadcast media item.