A stress urinary incontinence device is provided to limit or prevent leakage of urine in an individual. The device includes a body comprising an inner portion surrounded by an outer portion. The outer portion comprises biocompatible material and has a contact face opposing a guide face. The contact face is configured to occlude the urethral opening of the individual. A guide having an interior portion surrounded by an exterior portion projects from the guide face to aid in the application of the device onto the urethral meatus beneath the inner labia and above the vaginal opening of the individual. The device comprises materials that render it reusable.