A method and apparatus is provided for providing a dynamic loop of content for display. The method includes receiving, on a processor, first data that indicates a characteristic of a loop including a plurality of slots. The method further includes receiving, on the processor, second data that indicates content of a slide for each slot in the loop. The method further includes outputting, on a display, the loop including the content of the slide for each slot in the loop. An apparatus is also provided that it used to perform one or more steps of the method.