A noncontact communication medium includes an antenna coil that is formed on a substrate having a through-hole and induces power with application of a magnetic field from an outside, and a processing circuit that operates using the power induced by the antenna coil. The processing circuit is inserted in the middle of the antenna coil. The antenna coil is wound in a loop shape along an outer periphery of the substrate. An outer peripheral end of the antenna coil is connected to the through-hole. A portion of the antenna coil on the substrate facing a position of the through-hole has a shape recessed to an inner peripheral side of the antenna coil in a winding direction.