Determining patterns within a string sequence of user actions
Abstract:
Techniques are provided for analyzing user actions that have occurred over a time period. The user actions can be, for example, with respect to the user's navigation of content or interaction with an application. Such user data is provided in an action string, which is converted into a highly searchable format. As such, the presence and frequency of particular user actions and patterns of user actions within an action string of a particular user, as well as among multiple action strings of multiple users, are determinable. Subsequences of one or more action strings are identified and both the number of action strings that include a particular subsequence and the frequency that a particular subsequence is present in a given action string are determinable. The conversion involves breaking that string into a sorted list of locations for the actions within that string. Queries can be readily applied against the sorted list.
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