A method for executing an individualized offer for each member ID in a plurality of target segment are provided. The method (i) identifying a target segment for each member ID from the plurality of target segments using a machine learning and analytics model, (ii) selecting a base offer from a plurality of base offers for the target segment, (iii) generating a rule for the base offer associated with the target segment from a rules database, (iv) selecting a set of attributes for the target segment, (v) applying the set of static attributes and the set of mathematical attributes on the base offer, (vi) generating individualized segments of each member ID based on product attributes matching using the rule generated for the target segment, (vii) calculating differential offers for each member ID in the target segment based on to automatically executing the individualized offers for each member ID in target segment.