Aspects of the present disclosure perform reverse real estate searches using interactive GUIs. In some embodiments, techniques are provided to dynamically identify potential buyers (or renters) and then output those results in an interactive GUI that permits the searcher (e.g., a seller or agent) to then filter the results or update their search criteria. Further, the GUI can provide the ability for the searcher to contact potential buyers, all while remaining anonymous. Thus, the embodiments herein expand the technical benefits of using GUIs to perform real estate searches initiated by buyers (who can remain anonymous) to sellers and other agents to identify potential buyers or renters.