The present invention relates to a method for determining display features of an augmented reality element, the method comprising the steps of receiving an image depicting a visual marker on a support surface, obtaining correspondence data between the augmented reality element and the visual marker, calculating the distance and a viewing angle relative to the visual marker and the user, correcting the viewing angle calculated as a function of features relating to a support plane containing the support surface, to obtain a corrected viewing angle, and determining display features of the augmented reality element based on the correspondence data, a rotation of the visual marker relative to a reference, the calculated distance and the corrected viewing angle.