The present invention relates generally to a very sophisticated system and software to collect a large range of hybrid user dam in relation to viewing of video content on any viewing platforms including television, online and other forms systems available on a real-time basis. Specifically, embodiments of the present invention provide systems and software for hybrid data collection and storage for large numbers of different data types and complex output analyses instantaneously. Further, because of the single source of the user data, system data outputs are already, and uniquely, in a verified (and validated) form and there are no requirements of additional verification or validations procedures such as identity (or device) graphing.