A vehicle projection control device includes: a vehicle information acquisition unit that acquires vehicle information including a vehicle speed of a vehicle; an identification information acquisition unit that acquires identification information identifying a tunnel through which the vehicle travels; a virtual vehicle video generation unit that generates a virtual moving body video of a virtual moving body that moves ahead of the vehicle in a direction that is the same as the vehicle, the virtual moving body video being for projection by a projection unit of a head-up display device; and a projection control unit that controls projection of the virtual moving body video, such that a virtual image of the generated virtual moving body video is visually recognized ahead of the vehicle with use of a projection unit. The projection control unit controls the projection of the virtual moving body video based on the acquired identification information.