An information pushing method, including receiving an information pushing request of an offline service provider; acquiring target information to be pushed and related information about the offline service provider based on the information pushing request; and based on determining that information pushing is to be performed, pushing information to a user such that the pushed information matches with user interests, based on the target information, the related information about the offline service provider, a service area of the user, and an interest probability distribution of the user in the service area, wherein the service area and the interest probability distribution are obtained based on offline visit record information reported by the user, and wherein the offline visit record information is generated based on service attribute information collected by a mobile terminal device of the user at offline service providers visited by the user.