Provided are a GPS coordinates-based target overall planning method and a camera. Said method comprises: acquiring the GPS coordinates of each tracking target (S101); for each pre-divided region, counting the number of tracking targets located in the region based on the acquired GPS coordinates of each tracking target (S102); generating a heat map of the tracking targets based on the number of the tracking targets in each region (S103). Hence, in the present method, a device generates a heat map based on the GPS coordinates of tracking targets, and the heat map can reflect the number of the tracking targets in each region, achieving the overall planning of the tracking targets.