Certain aspects of the present disclosure provide techniques for ranking users based on similarity. One example method generally includes receiving a request to view a list of users similar to a user based on personal information and receiving user data generated based on attribute data and financial data associated with the user comprising value data of the user. The method further includes obtaining clusters comprising value data of a plurality of users based on mapped data of the plurality of users and determining, by comparing the value data of the user data with the value data of the clusters, a cluster of vectors similar to the user data. The method further includes generating, based on a list of user identifiers using a distance function, a ranked list of similar users and transmitting the ranked list of similar users to a user device for display.