Embodiments of the present invention provide a system for dynamic masking of data in a network. The system is configured for receiving, via a graphical user interface, a data access request for accessing data from a user associated with an entity, determining that the data comprises sensitive information, determining that the user is not authorized to access the data, dynamically performing non-scramble masking of the data based on determining that the data comprises sensitive information and that the user is not authorized to access the data, and displaying masked data to the user, via the graphical user interface.