Invention Grant
- Patent Title: Methods and apparatus to project ratings for future broadcasts of media
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Application No.: US18301183Application Date: 2023-04-14
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Publication No.: US11989746B2Publication Date: 2024-05-21
- Inventor: Jingsong Cui , Peter Campbell Doe , Scott Sereday
- Applicant: The Nielsen Company (US), LLC
- Applicant Address: US NY New York
- Assignee: The Nielsen Company (US), LLC
- Current Assignee: The Nielsen Company (US), LLC
- Current Assignee Address: US NY New York
- Agency: McDonnell Boehnen Hulbert & Berghoff LLP
- Main IPC: G06Q30/0202
- IPC: G06Q30/0202 ; G06Q30/0201 ; G06Q50/00 ; H04N21/25 ; H04N21/258 ; H04N21/442 ; H04N21/45 ; H04N21/466 ; H04N21/658

Abstract:
Methods, apparatus, systems and articles of manufacture are disclosed to project ratings for future broadcasts of media. Disclosed example methods include normalizing, with a processor, audience measurement data corresponding to media exposure data, social media exposure data and programming information associated with a future quarter to determine normalized audience measurement data. Disclosed example methods also include classifying a media asset based on the programming information to determine a media asset classification. Disclosed example methods also include building, with the processor, a projection model based on a first subset of the normalized audience measurement data, the first subset of the normalized audience measurement data associated with a first time frame relative to the future quarter, the first subset of the normalized audience measurement data based on the media asset classification, and applying, with the processor, the programming information to the projection model to project ratings for the media asset.
Public/Granted literature
- US20230325858A1 METHODS AND APPARATUS TO PROJECT RATINGS FOR FUTURE BROADCASTS OF MEDIA Public/Granted day:2023-10-12
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