A method, an apparatus, a device, a storage medium and a program product of performing a text matching are provided, which relate to a field of a computer technology, and in particular to natural language processing and deep learning technologies. The method includes: determining a word set and a plurality of semantic units from a text set, the word set is associated with a first predetermined attribute, and the text set contains a plurality of first texts indicating an object information and a plurality of second texts indicating an object demand information; generating a graph; and generating a final feature representation associated with the text set and the word set based on the graph and a graph convolution model, so as to perform the text matching.