Technology is disclosed for selecting at least one icebreaker people highlight, with respect to a person of interest in a target group, to be shown on one or more user devices. The target group is determined, along with a set of feature values in common among the target group. Similarly, a reference group related to the target group is determined, along with a set of feature values for the reference group. For each feature value in the set of common target group feature values, a frequency of the feature value with respect to the determined reference group is determined. Based on the determined frequency, at least one icebreaker people highlight from the determined set of feature values in common among the target group is caused to be presented on the user device.