Systems and methods for detecting a number of viewers of a media device are disclosed. The methods comprise generating for display on the media device a media asset, initiating a first scan while displaying the media asset for nearby user devices within a detectable range, determining a number of nearby user devices, determining a direction and distance from the media device to each of the user devices, and determining the number of viewers of the media device currently consuming the media asset, based on the distance and direction of the user devices.