One example method includes initiating a video conference by a video conference provider, receiving, at the video conference provider, a plurality of video streams associated with the video conference, receiving, at the video conference provider, a plurality of time zone indications, each of the plurality of time zone indications associated with one of the plurality of video streams, determining, by the video conference provider, a time zone-specific content associated with each of the plurality of time zone indications, and transmitting the plurality of video streams and associated time zone-specific content to a plurality of client devices.