Embodiments herein describe a deployment strategy where a vendor deployment system sends to each customer site the same binary that defines all the microservices offered by the vendor deployment system. That is, the vendor deployment system can build one binary image of its platform (which has all the microservices) that is deployed to every customer site. The vendor also provides a deployment descriptor that is used during runtime to activate the microservices intended for use at the customer site. In this manner, the vendor deployment system can generate a customized deployment without having to build a new binary by manipulating the data or flags in the deployment descriptor.