Methods, systems, and media for authentication of user devices to a display device are provided. In some implementations, the method comprises: authenticating a first user device to a display device, where the first user device is provided with media playback control on the display device in response to the authentication; identifying a second user device in proximity to the first user device; transmitting, from the first user device to the second user device, an invitation message to authenticate the second user device to the display device; and transmitting, from the first user device to the second user device, an authentication token that causes the second user device to request authentication to the display device from the server, where the second user device is provided with media playback control on the display device in response to authenticating with the display device.