This application provides a data sharing method and apparatus relating to the field of data communications technologies. In the method, a cloud device may select a target device from a first device group through screening based on a data sharing policy and received status information of at least one device in the first device group. Then, the cloud device may indicate the target device to send data associated with the data sharing policy for a first cloud account to at least one device in a second device group. The first cloud account is used to log in to a device in the first device group, a second cloud account is used to log in to a device in the second device group, and the cloud device stores the data sharing policy for the first cloud account and an association relationship between the first cloud account and the second cloud account.