A processing system may obtain usage volume information for endpoint devices for at least one cell site of a cellular network, determine at least one earning value of the at least one cell site based upon a summation of an earning metric of each of the endpoint devices for the at least one cell site, the earning metric comprising for each of the endpoint devices in a given time period: a total earning for the cellular network from the endpoint device times a ratio of the usage volume via the at least one cell site divided by the total usage volume via the cellular network, train a prediction model to predict an earning value of a new cell site, based upon geospatial features of the at least one cell site as predictor factors, and determine a predicted earning value of the new cell site via the prediction model.