Example systems, devices, media, and methods are described for presenting a virtual guided fitness experience using the display of an eyewear device in augmented reality. A guided fitness application implements and controls the capturing of frames of motion data using an inertial measurement unit (IMU) and video data from one or more cameras. The method includes detecting exercise motions (with or without equipment) as well as detecting and counting repetitions. Relevant data about detected motions or equipment is retrieved and used to curate the guided fitness experience. A current rep count is presented on the display along with an avatar for playing messages, performing animated demonstrations, responding to commands and queries using speech recognition, and presenting guided fitness instructions through text, audio, and video.