A solar photovoltaic (PV) water heating system includes a tank (1.020) including at least a first heating unit (1.016) having at least first and second heating elements (1.016.1 . . . 1.016.x), at least one of which is switchable (1.014.1A . . . 1.014.1m); a PV solar collector (1.002); an inverter (1.004) adapted to convert the output from the PV collector to an alternating power supply; a modulator (1.060) to modulate the alternating power supply from the inverter; a controller (1.040) adapted to control the modulator and the switching of the or each switchable heating element; wherein the controller is adapted to control the modulator and the switchable heating elements to maximize the energy drawn from the PC collector.