There is provided a method for creating a presentation based on grouping of social media content, comprising: receiving a trend represented by at least one term; sending first requests to social network servers, each request including the at least one term; aggregating first user uploaded media content items received from the social network servers in response to the requests; extracting terms from the aggregated user uploaded media content items; associating at least some of the extracted terms with the trend; sending second requests to the social network servers, each request including the at least some of the extracted terms associated with the trend; aggregating second user uploaded media content items received from the social network servers in response to the second requests; and forwarding at least some members of the aggregated second user uploaded media content items to a presentation on a client terminal.